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Improving males’s understanding of nutritional well being and the nutritional value of food through provision of such information seems unlikely, given that an exceptionally high degree of health literacy would be necessary to interpret and assimilate such multifaceted advice.
Different forms of endorsement have been fewer; sometimes a MH cover model or superstar detailed his recommended weight-reduction plan and exercise routine for achievement of a mesomorphic physique (accompanied by images of the tip outcome), while in other situations readers’ testimonials of the success of a transformative dietary and train regimen were the focus (77 references).
Whereas the dietary recommendation to achieve the ends of leanness & muscularity strengthened the dominant food ideology that meat, particularly pink meat, is associated with maleness, the scientific discourse gave license for consumption of feminine plant foods and promotion of weight reduction diets.