Helpful information and FAQ's

SEO Overview

The first phase of search engine optimisation is all about optimising a website as it is. This includes keyword research and targeting, on-page SEO, technical SEO and internal linking structure.

To maintain good search engine rankings it is important to do three things:

• Monitor progress and adapt SEO strategy accordingly
• Provide fresh content
• Increase incoming links

Rates:

• Complete SEO Package: (Option 1): $300 per month - 5 hours’ SEO work per month.
• Complete SEO Package: (Option 2): $480 per month - 8 hours’ SEO work per month.
• Blog (Option 1): Article Writing Service only: $50 per blog, (topic & bullet points supplied by you)
• Blog (Option 2): Article Writing Service only: $75 per blog, (topic & bullet points supplied by us)

How much SEO work is needed for my website?

The amount of work put into ongoing SEO and website maintenance is entirely up to you. You can, for example, get the complete package. If you would rather like to focus on fresh content only, you can choose that service individually.

Why monitoring and adapting SEO strategies?

The web is anything but static – Google’s search algorithms change, SEO best practices evolve, the strategies of your competitors change, new competitors enter the market, seasonal influences take place and so on. Therefore, it is important to monitor your website’s performance so we can stay ahead of the game.

It is important, however, to realise that no-one can guarantee perpetual #1 rankings (and if they do, run!). No-one knows Google’s search algorithms. What a good SEO can do, is keep up-to-date with current best practices and implement this knowledge. This can’t ever be a guarantee for a #1 ranking, but employing a good SEO it is the closest you can get to that guarantee.

For monitoring progress and adapting SEO strategy Puafo Limited can provide the following:

• regular rank checks
• regular Google Analytics checks
• monitoring conversion rates (people who visit the site and take the action we want them to take)
• keyword research updates and changing the keyword strategy if necessary

Why fresh content?

Search engines love fresh content. It shows that a site is active and being updated which provides good service to visitors. Websites with a lot of original content have the ability to rank better than websites with little content.

Secondly, fresh content gives you another opportunity to target keyword phrases. Thirdly, articles are a means to attract links from other websites – if you post an interesting article, people will link to your page just because you have great content/information.

Finally, search engine spiders regularly crawl all websites to index their content. Frequent fresh content prompts search engines to visit and crawl your website more often which means that your rankings can be adjusted more efficiently.

For providing fresh content Puafo Limited can provide the following:

• blog/article writing service with accurate keyword targeting & saturation
• brainstorming – ideas for blogs/articles
• regular re-writes of your main pages

Why links?

Links from other websites to your own site play a vital part in any search engine algorithm. Links basically act like a voting system. The more votes/links your websites receives, the more popular you are which is a good indication for search engines that your website is relevant. The higher ranked the websites are that link to you, the better.

Besides, links are a great means for keyword targeting. If the anchor text of a link to your website includes your main keywords (such as ‘Christchurch web designer’), this gives extra power to this keyword and is beneficial in improving rankings.

For attracting incoming links Puafo Limited can provide the following:

• link building service (identifying and contacting websites which might want to link to your website)
• blog writing service to increase linkability